Positioning: Wie Produkte und Unternehmen in gesättigten Märkten überleben
by Al Ries, Jack Trout, Lorenz Wied
ISBN 13: 9783800637904
Format: Hardcover Publisher: Vahlen Franz Gmbh Published: Jun 2012
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The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
by Al Ries,Laura Ries
ISBN 13: 9780060570156
Format: Illustrated (320 pages) Publisher: HarperBus Published: 27 Sep 2005
Positioning: The Battle for Your Mind, 20th Anniversary Edition (MARKETING/SALES/ADV & PROMO)
by Al Ries,Jack Trout
ISBN 13: 9780071359160
Format: Illustrated (272 pages) Publisher: McGraw Hill Published: 16 Dec 2000
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
ISBN 13: 9780060007737
Format: Illustrated (272 pages) Publisher: HarperBus Published: 20 Mar 2011 Other Format: Paperback